You’ve probably heard that content is king when it comes to social media marketing. But what does that mean, exactly? And how can you create content that is both engaging and eye-catching? 

Almost every business is on some form of social media. Do you know why? Because companies can reach more people on social media than any other marketing channel. But social media marketing requires creating engaging and eye-catching content. Here are some tips and tricks to create social media content that makes you and your business the talk of the town.

Create a website blog

If you want to create engaging and eye-catching content, a great place to start is with a blog. You can write about whatever you want, as long as it’s exciting and informative. Post new articles regularly and promote them on your social media channels.  You can even repurpose old blog posts by turning them into infographics or videos. 

Remember that all your social media posts should be short and sweet, so save the prose for your blog! In our experience, using an online poster maker is the best way to craft engaging posters for your social media channels. A catchy flyer always stands out and garners traction.

Make a content schedule and stick with it. Try posting 2 to 3 articles a week, but make sure your content adds value to your audience. Use the most-searched keywords in your articles for better SEO optimization to further stand out. You can use tools like Google Keyword Planner or SEMrush to find out which keywords are currently hot.

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Tell a captivating story

People love stories. And what better way to tell a story than through social media? You can use social media to share your brand’s story, as well as the stories of your customers and employees. This is a great way to connect with people on a more personal level and make them feel invested in your business.

If you use Instagram and Facebook regularly, you know that you can post short snippets as your story. These stories usually disappear after 24 hours, but you can save them and use them as highlights on your profile. This is a great way to show people what your brand is all about without bombarding them with too much information at once.

You can also use Snapchat to share behind-the-scenes footage of your business. This is a great way to show your human side and make people feel like they’re part of your journey.

Don’t forget to use hashtags

Hashtags are a great way to reach new people and expand your social media reach. When used correctly, they can help you connect with like-minded people and even start trends. But beware of using too many hashtags, as this can come across as spammy.

A good rule of thumb is to use a maximum of three hashtags per post. And make sure they’re relevant to your content. There’s nothing worse than seeing a #randomhashtag that has nothing to do with the rest of the post.

High-quality visuals do the trick

In today’s highly visual world, it’s important to use high-quality visuals in your social media posts. This includes photos, videos, infographics, and even GIFs. People are more likely to pay attention to your content if it’s accompanied by a visually appealing image.

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For instance, if you want to promote your construction company, you can capture stunning drone footage of your completed projects and share it on social media. This will give people a better idea of the work you do, and it might even inspire them to contact you for their own construction needs.

You can also use visuals to tell a story. For example, if you’re launching a new product, you can create an infographic that outlines all the features and benefits. Or how about a slideshow with a free custom slideshow maker that outlines your services for your audience?

A few parting words

Social media marketing is all about creating engaging and eye-catching content. By using a combination of strategies, you can reach a wider audience and even start trends. Just remember to be creative, relevant, and consistent with your posts.

Most importantly, you’ll have to monitor your social media channels regularly to see what’s working and what’s not. This will help you adjust your strategy and create even more engaging content for your audience. 

For starters, you can use tools such as Google Analytics to understand how much traction you’re getting with each blog post or social media post. Remember to tweak things along the way if you think something’s not working. With a little trial and error, you’ll be able to create content that resonates with your audience. And that’s the key to social media success.