Facebook is not a new marketing channel, so it goes without saying that all companies seek to market via Facebook and register their presence on the popular social networking platform .
What is worth noting here, is that Facebook has changed a lot since it first entered the market. Today, the world’s largest social network can do things that many of us would not have dreamed of 10 years ago, like hosting 360-degree videos, selling products using chatbots , or even considering the network as the primary source of news for two-thirds of adults.
It’s not just about the sheer number of users here, but also how much attention we give Facebook. Globally, an average user spends close to an hour per day on Facebook. If we take into account that an average person sleeps eight hours a day, this means that approximately 7% of our daily waking hours are spent with our eyes in front of this social network.
How can marketing on Facebook and how to create a successful marketing plan?
- Set your goals
The first step in your Facebook marketing plan should be setting your goals.
What results are you looking to achieve with your Facebook marketing plan? Are you trying to spread your brand name, attract customers to your website, or gain leads? Once you have defined your goals, you can build your Facebook marketing plan accordingly.
- Select the target audience
There is no point in Facebook marketing if you don’t reach the right people. This is the reason why knowing the right target audience is important, whether your target audience consists of the elderly, fans of electronic games or graphic designers, they are on Facebook, you just have to find them.
- Determine your budget
The next step in your Facebook marketing plan is setting your monthly budget.
As they say: You have to spend money to make money, and what this saying applies most to your Facebook marketing plan. Facebook is a money-driven platform. As long as you are willing to spend some money on your posts and ads, Facebook can connect your page to people who may not have heard of it before!
- Plan engaging content
After you have set your goals, defined your target audience, and considered your possible budget, it is time to start drafting the content posted on your Facebook page.
Here, we recommend that you plan in advance for the content to be published about a month in advance, while maintaining a regular publishing schedule, such as five posts per week. In this way, you can diversify the topics you publish about, in addition to opening the way for planning any holidays you want to spend or any events you want to attend, while maintaining the continuity and consistency of your posts.
- Plan attractive ads, too
The same strategies used to create engaging Facebook content can be applied to ads as well, to bring them out in high quality. Some tips you can take are to use bright and clear pictures, with some faces in them, and use videos that convey meaning without the need for sound. There are many tool that can create stunning short Facebook videos, FlexClip is one of the best. There are many other tips that can be followed with regard to advertising images and videos on Facebook.
- Monitor work daily
Once you have planned your posts, and created your ads with your budget, the next step in your Facebook marketing plan is to start monitoring your Facebook account. We recommend here that you monitor your account every day to respond to comments and messages, and to make sure the scheduled content is posted correctly.
- Perform A / B test
Now that your Facebook marketing plan is in effect, you must continually improve every part of it. The key to an effective Facebook marketing plan is to take an A / B testing which involves comparing the effects of small changes in your marketing plan – such as changing your target age and so forth – on campaign results, to see which variables will work in your best interest.
How to market a product on Facebook
- Find your unique selling proposition
To write a good ad, you have to study the product first. What makes your product useful to its users? And what makes you different from your competitors?
All of your ads should offer users a specific feature: “Buy this product and you get an X” or “Buy this product and your life will improve with an X”. Without a unique selling proposition, you will spend a lot of money to increase the number of times your ad appears but not see a significant increase in your sales.
- Focus on one feature
When creating ads on Facebook, companies tend to mention all the advantages of their products, and this isn’t necessarily a good idea. Consumers tend to remember only one thing from your ads, like a powerful feature or cool concept.
Find outstanding value in your product, and aim to communicate that value effectively.
Consumers tend to look for one feature in ads, so focus on that feature that will be the reason for the success of your ads.
- Make your ad proactive
When writing the content of your Facebook promotions, use language that calls for proactive and pushes people to take the action you want. Use stimulating verbs like “buy”, “earn” and “try” to indicate the next step the ad viewer is supposed to take.
- Include recommendations from your past clients
If your customers see that people are happy with your product, this is a sign of the quality of your product. So try to get positive feedback from your past customers to attach to your Facebook ad.
- Make some withdrawals
Withdrawals and free trials are a great way to get new users’ attention with your product. Visitors may publish your page in order to win a prize, and in the case of free trials, if they like the product, they are likely to continue to buy it afterward.
Contests and prizes are an effective way to attract new customers to your products.
How to display products on Facebook
Have you thought about creating a store on Facebook?
Facebook allows you to add the “Store or Shop” section to your page, so that customers can purchase your products directly through Facebook.
# 1: Click on the Add Shop Section link.
Clicking the Add Store Section link causes a window to appear explaining what adding this section will allow to your page. Click “Add Store Section” to continue.
# 2: Agree to the sellers’ terms and policies
After the previous step, you will be asked to agree to Facebook Seller Terms and Policies. Make sure to read it before you continue. It includes important information about what you can sell on your Facebook page, how you will deal with issues that you may encounter during the “testing phase” of launching your store, return and refund policies, and other details.
# 3: Add information about your activity and payment method
Once you agree to the seller’s terms and policies, you’ll enter information about your business, payment method, and receipt of funds through Stripe. If you already have a Stripe account, log into that account by clicking on the “Connect to an already existing Stripe account” link. Otherwise, you’ll need to create a Stripe account before proceeding with the next steps.
# 4: Describe what you sell
Next step, you now have to write a description of what you sell on your Facebook page store using 200 characters or less.
# 5: Add products to your store
You can now add products to your store. To do this, click on the “Add Products” button.
# 6: Create different sections
If you have a lot of different types of products, there is an option to “Create Collections” where you will be able to organize your products. This option will appear at the bottom of your products once you start adding them to your store.
# 7: Manage your requests
When you receive your first order, you will receive a notification. You can review and manage pending and completed orders through your “Publishing Tools” window under the Store section.
The above is a guide of Facebook marketing and if you have any other suggestions and ideas, please comment and discuss it with us below.
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