Video marketing has grown exponentially over the past decade. We see it everywhere nowadays— on our social media platforms and even the websites we visit. 

Even when we search for something on Google, the results that appear on the top of the result page are usually accompanied by a video or two. 

The rapid growth of video content and the development of video marketing can be attributed to many factors. 

Although text and images are still consumed by users on a daily basis, there’s no denial that video content is much more preferred. A study by Wordstream states that 59% of executives prefer video over text. 

The world of content marketing has shifted from text with images to video content and it looks like it’s not going anywhere anytime soon.

Videos are so diverse. There’s no exact type of video content everyone watches. In fact, there are so many of them. Most types of video content that people find engaging include explainers, presentations, vlogs, tutorials, webinars, live stream videos, and even customer testimonials.

Explainer videos and webinars take more effort to create but customer testimonials, vlogs, and live streams are easy to create and require minimal equipment. So, if you’re a bit tight on budget, you can still create these types of content easily.

These types of videos are incredibly valuable for its viewers because it provides crucial information. They’re packed with informative content and are digestible for its viewers. This makes them highly demanded in content marketing.

Due to its high demand, around 81% of businesses opt for video marketing— an increase from 63% the previous year.

The Benefits of Video Content

Many businesses have started to embrace video and incorporate them into their content marketing strategy as it boasts many benefits.

Firstly, video content produces more traffic than text and images alone. They’re much easier to digest and can deliver tons of information in an efficient way. Compared to text and images alone, it takes little effort to digest the information whereas reading would require extra effort. 

Not to mention the videos are also engaging. It’s able to deliver a message in a way text and images can’t do by itself. Videos can contain a mix of different elements varying from text, images, and audio.

Secondly, video content is also able to boost conversion rates. According to Hubspot, emails with video have an increased click rate of 300%.

Also, people are more likely to make a purchase if they see a product or service in a demo video. Videos showcase how people can use the product which visualizes their purpose— increasing the chances of buying them.

Thirdly, videos are a great investment because they can be repurposed which makes them a great tool to reach out to different audiences. 

Different platforms usually have different audiences and demographics. For example, Instagram users might not necessarily be on Linkedin that often and vice versa. By publishing videos on different platforms, you can reach out to a broader audience. What’s more, you don’t need to create everything from scratch. 

How to Incorporate Video Marketing In Your Business

Videos can be pricey and this might seem intimidating for many people, especially if you’ve never tapped into video marketing before. We have excellent news— you don’t need an unlimited budget to create effective video content. Here are five ways you can incorporate video content in your business.

Create product demos

Got a product or service you’re selling? You can start using video content in your marketing strategy. Create product demos that showcase the product or service. You can even include some customer testimonials to create a sense of credibility and social proof for the audience.

The video doesn’t have to be intricate. Some brands use a live stream or simple video that just shows how its customers can use their products. On platforms such as Instagram and Snapchat, businesses can create short videos and upload them to their “Highlights”.

Potential customers prefer video over any type of content.  Almost 50% of internet users look for videos related to a product before they visit the actual store and many consumers would love to see more video content from brands.

Put videos in your landing page or website

Although Google is constantly changing their algorithm and getting on their first page of search results, one thing’s for sure— they love videos. 

Did you know that a website with a video on their page is 53 times more likely to appear on the front page of Google?

So when you’re uploading that video online, make sure to upload it onto your site as well. Other than the fact that it’ll boost your chances of appearing on the first page of Google, a video also increases a brand’s credibility.

Having a video on your site also can boost your conversion rate and engage your audience. Chances are, they won’t close the window if they’re busy watching a video on your site.

You can place videos anywhere on your site such as the home page, landing page, or a page where you share resources with your audience.

Upload videos on social media platforms

We’ve mentioned before that videos can be repurposed and uploaded on several platforms at once. This is a great idea if you don’t have much to work with. Even if you have various videos, it’s still necessary to share it on any platform you know.

This is an excellent technique to tap into different audiences. Each platform has its own demographics and some people might not be on certain platforms— increasing your chance to reach a broader range of potential customers.

Get on Youtube

The likes of Youtube, Facebook, and IGTV have recently dominated the web. From viral cat videos, beauty tutorials, and DIY hacks. YouTube has become the world’s second-largest search engines right after Google.

Also, due to the rise of smartphones and tablets, accessing videos on platforms such as YouTube has become much easier. In fact, half of YouTube video consumption comes from mobile devices.

So, if you’re thinking about boosting your video marketing strategy, consider uploading it on YouTube.

What’s Next?

When we look at the growth of video content today, it’d be unwise to not jump into the bandwagon. Consumers are constantly on the lookout for videos so to cater to their needs, businesses need to take action and start crafting the content in demand.

Videos may seem costly and time-consuming but it’s a worthwhile investment. You don’t need expensive equipment and millions of dollars to create a stunning video. You can start small and create something simple, but keep the tips above in mind when doing so.

Now that you have a rough idea of what to do, we hope your venture into video marketing campaigns will be a pleasant one!

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