Pandemic. Injustice on a social level. Violence and instability in the community. There’s a climate emergency. To say this year has been challenging would be an understatement. It has tried every marketer and brand manager’s mettle both personally and professionally.
It’s been a tough year, but there are bright spots, How crisis shapes creativity: –
Nearly three-quarters (74%) of marketers now work from home, a modest but steady shift in the marketing sector towards more flexible work arrangements. An abrupt and profound transformation in the work model will have far-reaching consequences, as will the various social and economic issues that will face us in 2020. Despite this, we are already seeing advantages emerge that can positively impact the future growth of the marketing sector for years to come. Millennial marketers have reported greater difficulty with distant creative cooperation than older ones.
One-fifth of marketers say the epidemic has enhanced their chances for promotion in their job. 42% of managers think that communication with their staff has improved when working remotely. Working from home has normalized remote work, and many marketers believe that this will have an impact on their future recruiting plans.
Employees at agencies look forward to returning to work considerably more than those at corporations. Many marketing professionals under the age of 35 feel that remote training and onboarding will have a beneficial influence on the industry as do 40% of agency workers. A percent of agencies believe that fixed retainers will become obsolete as the need for project-based work increases. Marketers predict that direct mail and out-of-home advertising will go out of style after a pandemic, but sponsored social media engagement, digital advertising, and podcast sponsorship are already growing. When a pandemic threatens, it is dangerous to reveal a rebrand since 37% of marketers believe it will have no effect. Even though most marketing professionals are optimistic that their brand will take (or has already done) effective anti-racism action in the wake of commitments, they are far less confident that other companies will keep their promises.
Working efficiently while away from home requires certain skills
Working from home unquestionably increases our output. There’s no need to take care of the workplace plants or speak with your coworkers because there’s no beautiful coffee machine to distract you. Designviva says yes and no at the same time. It’s not a one-size-fits-all approach. Working from home boosted productivity for nearly a third of marketers (32 percent), but for just under a quarter (23 percent), productivity plummeted. Everybody else reported that their levels had stayed the same. Nearly 40% of Account Managers and Directors, as well as 44% of Brand and Marketing Managers, indicated that working from home has increased their productivity. Only 25% of C-Suite and Agency Owners stated their production levels had improved, compared to 50% who said they had remained the same. Senior leaders have maintained similar production levels relative to their more junior colleagues, whereas doers have done better remotely. While more senior team members’ expertise means they’ve likely improved their working style and established a balance that works for them, the kind of job they do might very well be a factor. When there is more attention on execution, hands-on work may flourish.
The combination of originality and cooperation
Creative people are also divided along similar lines. Thirty percent of marketing professionals indicated that since working from home, they have found creative work and cooperation on creative projects more challenging, but a comparable percentage said that working remotely has been simpler. When replies are broken down by age and hence average levels of seniority, a trend emerges: younger people have found distant creative cooperation more difficult than their older counterparts.
Furthermore, experience and tenure may explain this: good cooperation is frequently supported by effective communication, both of which are abilities that may be acquired over time. In a distant situation, confidence that comes with experience is especially important when it comes to decision-making and responsibility.
Opportunities and changes in one’s career
Marketing spending is frequently the first to be slashed when times go tough, even though there is plenty of data to suggest otherwise. As a result, when the pandemic arrived in March, the marketing business was badly affected by layoffs and furloughs. Because of the smaller teams and shared experiences of weathering difficult times, people have had to rely on one another more than usual, both professionally and emotionally. According to Designviva, the result is that about a third of marketers now feel more trusted by their bosses after the epidemic.
Teamwork and communication are essential.
Phone conversations, video conferences, and instant messaging technologies have fast become requirements for communication and cooperation in an industry where most people work from home. A further 37% reported that since working from home, the number of meetings they’ve attended has risen. Despite early concerns that not being seated next to each other would impede rapid and effective communication, many marketers have discovered that working in a dispersed team has substantial advantages. More than half of managers say communication with their employees has improved because of the epidemic.
Because the future is so far away, the individual employee or freelancer will continue to thrive.
If you go by Designviva’s suggestions then the trend toward flexible work has been underway for some time, the epidemic is expected to have long-term ramifications for how brands and agencies interact with their employees both inside and outside of the workplace. The majority of those polled (57 percent) indicated they expected their firm or customer to hire more remote-only employees as the practice of working from home became more common during the epidemic. Nearly a third (31%) expects to work with more remote freelancers in the future, while over a fifth (42%) expects their company to hire full-time remote staff. As the industry gets more comfortable with working with remote talent, brands and agencies will be able to recruit a more varied group of people, which will help both the company and its clients.
It’s time to go back to work.
Offices across the world deserted in March, seemingly out of nowhere. And roughly a quarter of marketing professionals would prefer to keep it that way indefinitely. 42 percent still want to work full time, while a third want the best of both worlds, spending some days at the office and some time at home. Moreover, half of the agency employees say they wish to return to work full-time, compared to just 38 percent of in-house employees, indicating that they are lonely. Around a quarter (24%) of all marketers also mention that there are certain sorts of work that they just cannot accomplish outside of the studio or office, which might explain the desire to return to it.
The influence of distance learning and development
The initial few years of your job are essential for the development of abilities and the formation of a working style. Being connected to your team and boss was crucial when you first started, according to 84 percent of marketers. This typically entails learning on the job and observing others.
As per Designviva, a surprising number of 31% of marketing professionals feel that remote training will have a beneficial influence rather than a negative impact (24 percent).
Because of remote training, students receive more individualized attention. It equalizes the playing field in terms of communication for all parties. Remote training makes it possible for their company to employ a more varied group of employees. Those who fear that remote training will have a detrimental influence mention the following issues as the most pressing: In a remote situation, they don’t believe they can effectively recreate the on-the-job training. For the positions they employ for, on-site training is required. Designviva believes that company culture necessitates employees working together in the same location.
Neither society nor individuals were prepared for the level of change that has occurred over the previous six months, both emotionally and professionally. Designviva suggests that there is still a lot of uncertainty regarding the future of the business and what it will look like, beyond 2020, the bright side is that marketing professionals and their teams have shown to be far more robust and flexible than we expected.